Advertising Renaissance for Home & Decor Brand: Delivering 59% Increase in Return on Ad Spend
Company Background
The client, a prominent Home & Decor brand sought out ARMR's expertise to manage campaigns for its Sponsored Ads and DSP advertisements on Amazon, aiming to enhance its advertising performance.
The brand had routinely done 8-figures annually on Amazon, but they had experienced stagnant returns to their investment and a lack of strategic vision made them feel adrift.
Obstacles
Facing stagnant advertising metrics, the client struggled under their current advertising management and campaign structure to achieve desired impressions, clicks, and return on ad spend.
They lacked the in-house expertise to optimize advertising strategies effectively, and needed a partner to create & execute a clear advertising vision.
Solutions
ARMR implemented a comprehensive advertising strategy, inclusive of both Sponsored Ads and DSP campaigns.
Conducting thorough research on audience affinity, Share of Voice, traffic and sales trends, and keyword relevancy - we established refined ad targeting that would enable the brand to build loyalty with key audiences and dominate results to convert high-intent shoppers.
ARMR re-evaluated advertising budgets and allocations between the platform, aligning the targeting strategy and campaign creative, with the appropriate advertising vehicle to maximize performance.
The Outcome
37%
Reduction in Customer Acquisition Costs
Under ARMR's management, the client experienced a renaissance in advertising performance and efficiency.
In the first 60 days, ARMR drove significant improvements to ad performance - Impressions increased by 28%, clicks surged by 81%, and return on ad spend soared by 59%.
+59%
RoAS Improvement
+81%
Increase in Detail Page Traffic
Additionally, there was a 37% reduction in cost per acquisition and a 37% increase in advertising sales, all while reducing advertising spend by 14%. The client's total advertising cost of sales (TACoS) also decreased by 31 basis points.
23.7%
Average ACoS in First 60 Days
Interested to learn where ARMR can evolve your Advertising strategy on Amazon & Walmart?