Engage your customers at every stage of their journey with our full-funnel ad strategies.
Blending the art & science aspects of ad management, our mandate is to improve the customer experience for your brand and simplify the pathway to purchase.
We create ad strategies that boost market share, out-convert the competition, and deliver sustainable growth on Amazon & Walmart.
An Amazon Ads Verified Partner, ARMR has the experience, knowledge, and proven track record of driving advertising success for our clients.
Advertising on Amazon & Walmart should be an investment - not a cost.
Under the current landscape its a requirement that to be relevant - you need to actively support on-platform advertising on Amazon & Walmart.
Amazon has a unique suite of tools & offerings for targeting audiences based on their shopping behavior. To unlock your true potential - it requires experience and an intimate knowledge of the ad platform.
Advertising performance cannot be evaluated in a vacuum - your performance on, and off, Amazon or Walmart influences how well your advertisements can be deployed. Our team has intimate knowledge of retail operations and how those efforts can elevate your ad relevancy, and how advertising performance will impact your account operations.
We provide everything you need to scale your on-platform ads and beat your competition: certified ad experts, research & marketplace intelligence tools, and ad optimization software.
Our Approach
Research
We start by benchmarking your historical performance against the benchmarks of your key competition. We define what has been successful, what tactics are absent, and highlight the avenues of opportunity.
Active Management
Executing our strategy requires time and attention - our dedicated Account Manager and expert support staff are relentless in launching your campaigns, monitoring results, executing new tests, running optimizations, and driving performance improvement.
Insights & Analytics
Generating insights only works if you have the analytics to back it up - at ARMR we’re driven by data.
Our dynamic report center provides your team with responsive & digestible reports that go way beyond the canned reporting from Amazon.
Crafting the Strategy
Your business is unique, and there is no one-size-fits-all approach to advertising. We integrate your goals and objectives for Amazon with tactics best suited for your niche, to tailor an approach thats right for you.
Sustainable Growth
Advertising isn’t sustainable if your business isn’t profitable. Our team leads your advertising strategy as if it were our own business - with the big-picture in mind. Our ad management balances the need for near-term opportunities with long-term acceleration.
Ongoing Support
Our staff stays in close contact to ensure we’re on-track with objectives and taking swift action when problems arise. For vital account-facing issues, our retail experts are at the ready to provide additional support to keep your business running and reduce outages.
What We Deliver
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Every account has a dedicated AdM with Level 2 Certification in Amazon Ads. They direct your campaign strategy, drive optimization, develop SEO strategies, and measure our Share of Voice improvements.
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We benchmark ad performance to identify opportunities for growth and improvement, and identify ROI goals for your campaigns.
• Targeting Strategy
• CPC Bid & Match Type Optimization
• Dayparting Schedules
• Keyword Harvesting & Negation
• Share of Voice (SOV) Tracking
• Placement Optimization
• Retargeting & Audience Marketing
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Our team looks at the big picture and identifies the campaign structure that incorporates all ad types that is essential to achieve your near-term and long-term business objectives:
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We tap into the Amazon Ad-API, Vendor-API, and SP-APIs to deliver your brand with robust & detailed analytics that vastly exceeds the reporting capabilities provided by Amazon.
Our library of reports include:
• Centralized Sales & Traffic reports
• Customer Dynamics
• Operational Marketing Reports
• Marketplace P&L
• ASIN-level TACoS